Sinolink — Xinyu Min

The "SINO LINK" project is designed to enhance public awareness of China's traditional cultural heritage through interactive mobile applications and websites, as part of the "Internet + Intangible Cultural Heritage" initiative. My role in this project involves developing an application called the "SINO LINK APP," which promotes intangible cultural heritage through avenues of learning, sharing, and trading. Users of the app can share their interests in cultural heritage, purchase related products, enroll in traditional skills courses, and access a wealth of information on intangible cultural heritage. Additionally, I am tasked with designing promotional materials, including posters and a line of merchandise such as stamps and canvas bags, to further promote our project.

Problem
inheritance of Chinese intangible cultural heritage

Solution
“Internet + Intangible culture heritage”

Target audience
Main users:
· Young people (16 to 23 years old)

Secondary users:
· Intangible cultural heirs (Most of them are middle-aged person or the elderly )
· Professional workers and lovers (Relevant intangible cultural heritage which are older than 25 years old)

Logo

Pattern

App

“ Learing ”
Cultural introduction

Access more cultural heritage information

Traditional skills

Traditional arts,

Traditional theater

Folk custom

“ Sharing ”
Cultural social circle
Share information with each other

Create some posts

User posts/likes/course

Own profile

“ Trading ”
Commodity sales

Purchase side-line range of products

Through different categories

Add to the cart

Check out

Edit delivery address

Make a payment

“ Book course ”
Curriculum teaching
Learning culture by courses

Online / Offline

Change personal booking detail

“ AR Effect ”
Immersive experience

Identify products information

Through taking photos

What the product it is

What’s the product belongs to